Over the last while I’ve contemplated what music means to me. I put a lot of time and effort into electronic music, but finally – after much thought – I have to concede that I do not know who my target audience is in marketing terms. I make music that I like: very self indulgent sounds that please my ideals of composition structure, dynamics, energy, percussion, melody, instrumentation and so forth. That is fine – I should make what I want to make. However, I am not always certain where this music should finally go, or who I should be talking to. It has been made abundantly clear that the kind of music that gets play in clubs is more or less music I have no interest in making. I had coffee with Thor / Fractal last night while taking a break from the mix of the track I am making with Formulate and Dustin H. Myself and Thor talked a fair bit about the gap between what we make and the certainty of what seems to be popular for the “dance” clubs.
I don’t make “dance music”. I generally make music that you can dance to, but “dance music” I would say it is not. It’s not “dance club” music at all. Seismic might be the exception. Speaking of Seismic, how about this? I am not particularly sold on the Flash MP3 player or the style of it but it’s more the function of the below that I am looking for feedback on. I’d like to house all previews of my music here in this sort of style:
|AFK & Dustin H – Seismic (Original mix)|
|AFK & Dustin H – Seismic (Shiloh remix)|
|AFK & Dustin H – Seismic (Powerplant remix)|
|AFK & Dustin H – Seismic (Stefan Anion’s Running For Cover remix)|
So what does this have to do with departure? Not sure exactly. I haven’t yet departed the electronic music scene obviously but I am feeling fairly disconnected from it right now. Maybe that’s because I have not been doing many shows at all lately. It is inspiring to see music connect with people on a dance level – even though, as I say, I don’t make “dance music.” I am mainly differentiating what I make from the more mainstream stuff that you might even hear on your local commercial radio station. I’m not even saying there’s anything wrong with that kind of music – I absolutely do not think there is anything wrong with it on a general level. It’s more of an accessibility issue.
Last night the topic of artist albums came up as well. I have been giving some thought to making an artist album lately and putting that in stores. This would require many things, not the least of which is time. Also, as I type this, there are signs in the front of A&B Sound in downtown Victoria saying they’ve shut down and opened another store in Langford. What’s left in downtown for music? Ditch and Lyles Place, I think. So I’m aware that there’s not much milk in that particular cow. I think what it is .. is that I want to connect with whomever it is that I am making this music for. Being able to share over the internet is great, but it is faceless and immemorable – is that even a word? Maybe amemorable – I am pretty certain that’s not a word.
The photo above is of Charles leaving the Commercial Drive skytrain station a few weeks ago. Time for me to get some fresh air!