- Whitehouse.gov has been redone, complete with a blog and RSS feed. It’s still sinking in that there is a new President in the states. To me it feels like opening a present every time I hear about something that team is up to. For now, on the second day, they’ve cut a lot of red tape, frozen Whitehouse salaries, and they’re blogging and embedding Youtube videos to boot. We are connected. Obviously that is awesome enough on its own, but some time back I was mentioning to Adam that I’d like to vote for a Victoria mayor who would be a blogger him or herself. The reason that I think this is important is that we’re in a day and age where folks don’t have a lot of time, and are using media in a different way. As such, it makes a lot of sense to move folks in a position of leadership into a accessible arenas, appropriate for the era they are operating in. Give this a couple years and I think we’ll see a lot of levels of government adapt this. If it was too edgy before, it can’t possibly be perceived that way anymore.
- CSC Projects Itself – Speaking of the Whitehouse relaunching, here we see a strong rebranding campaign. I really like how they had the foresight to extend this into their visual design language.
It certainly is an interesting time. Hopefully we have a government soon, because Obama’s first trip planned is to Canada. It would be somewhat embarrassing if it was revealed that no one is actually running our country, wouldn’t you say?