and the award for most remarkably out of touch marketing campaign this week goes to:
milk who has put out this 30 second commercial. I saw it slotted in during The Daily Show with Jon Stuart. tonight. okay watch it before reading any further.
yes that’s right, you get four (?) girls singing about how urban milk can truly be with a hillbilly DJ raising the roof and farmer jed doing flips over a cow. the death-ray of misappropriated popular culture hits in full force when they drop the URL at the end: www.milkhiphop.ca!!!!
this is not hip hop. including a DJ and someone breakdancing, also not hiphop. getting girls in the video singing, you got it, still not hip hop. and they’re not even joking.
this marketing campaign falls under the “tragically unaware” category along with that vonage commercial i was talking about yesterday. who-ever fesses up to this (i couldn’t find a link to any parent company on the site) will get an extra big gold star from me. i promise.