First, imagine that you came across the following piece of marketing on the street. Ignore, for a moment, that you’re seeing it here.
Secondly, you are only seeing it here because I am curious about your opinion. For me, in a vacuum, it did not have enough interesting content to warrant passing on in and of itself. However, I am a marketer, and as such I am interested in your opinion on the technique being utilized.
A few questions for you, the reader:
- Would you go visit the URL if you found this in the change you received from a monetary interaction?
- Would you mentally retain it long enough that, by the time you were actually in front of a computer, you would remember to type it in?
- If you did remember it, would you feel compelled to actually visit the site?
- Are you at all affected by the choice by the marketers to use your money as a billboard?
- Any other thoughts?
I recognize the viral value in me posting this here, but that is not what I am interested in at the moment. I don’t think that people typically will take photos of their money. I am interested in levels of effectiveness of every-day use of advertising on change. Additionally, I am purposefully not linking to their site because, once again, that is not the point of this post.
So, what do you think of this advertising method?