First, imagine that you came across the following piece of marketing on the street. Ignore, for a moment, that you’re seeing it here.
Secondly, you are only seeing it here because I am curious about your opinion. For me, in a vacuum, it did not have enough interesting content to warrant passing on in and of itself. However, I am a marketer, and as such I am interested in your opinion on the technique being utilized.
A few questions for you, the reader:
- Would you go visit the URL if you found this in the change you received from a monetary interaction?
- Would you mentally retain it long enough that, by the time you were actually in front of a computer, you would remember to type it in?
- If you did remember it, would you feel compelled to actually visit the site?
- Are you at all affected by the choice by the marketers to use your money as a billboard?
- Any other thoughts?
I recognize the viral value in me posting this here, but that is not what I am interested in at the moment. I don’t think that people typically will take photos of their money. I am interested in levels of effectiveness of every-day use of advertising on change. Additionally, I am purposefully not linking to their site because, once again, that is not the point of this post.
So, what do you think of this advertising method?
I’ve been using shaving cream for the better part of my adult life. One might even debate that I was using it before I was an adult, and one might even win such a debate. That is not why my empty, old, and rusty can of shaving cream appears here. It’s to do with the sustainability of this packaging.
We tend to recycle as much as we can at home. In fact, it bothers me when a product is made out of metal or plastic, and is made in such a way that it doesn’t seem to be recyclable. This says to me that no consideration has been made to sustainable disposal by the name on the label – in this case, Gillette. The above fits into that category, and recently it got me thinking – there has to be a better way to package shaving cream. On this thing, the lid (not shown) is recyclable, but that appears to be all.
I am going to stop buying cans like this. I want the one I have right now to be the last of its sort inside my buying habits. Sorry this isn’t a great photo; that is not really the point of this post. The can might seem insignificant, but each night people go to sleep and 1 thing happens for sure – hair grows, which we want to then shave. This is significant enough a fact for Warren Buffett to invest in razor blades; it is also significant enough, by the same logic, for us to scrutinize the environmental packaging practices. In a world of uncertainty, it is still certain that a lot of people have shaved, are shaving as you read this, and will be shaving many times in the future. It is a fact.
Here’s a question that the men or the women can answer: what is the packaging like for the shaving cream you are using? Is there any alternative that you can suggest that does a good job of being shaving cream – one which comes in completely recyclable packaging? Is any company doing better work than their competitors in this regard?